Just six weeks ago we had the idea to start a clothing line. It went from a casual conversation to ”how can we make this happen?” in what seemed like five minutes. The inspiration hit us while looking through the racks at LaDeDa in Roanoke. The clothes there are spectacular, unique and layered with handmade touches. We were inspired.

And so for me, as the past six weeks have whirled by and around me. I’ve come to realize that four hands are better than two. In six weeks we thrifted, sourced materials, designed logos, held fashion shoots, had tags printed and hang tags made, we’ve designed, altered and picked out fabric, we’ve done marketing, made financial decisions, worked on pricing, started a blog, had an interview with the local paper, and created some buzz around our joint project. We’ve even extended our line to include accessories such as scarves, handbags and jewelry.

A project that for six weeks didn’t seem real to me, suddenly seems alive and vibrant. When people would ask me about it, I would shrug and say “yup! clothing line. It’s happening.” But, now six weeks later, on the eve of our opening at the St. Pierre Gallery, I can’t help but feel proud of what we’ve created.

At this point, we’re both unsure of what this road holds for us. We have hopes and wild dreams of what it could become, but I like how manageable it all seems. I enjoy taking the slow road and letting it unfold naturally. For us, this is a huge learning process. A time for patience and listening. Working alone is difficult. A clothing line was a dream of mine off and on throughout college, but it was bigger than me. When you have a business partner, things happen. When I’m alone, I tend to sit on ideas because they seem impossible. Physcologically having someone else there to hold your hand, and break what needs to happen into smaller steps of “I will do this and you will do that”, makes the process doable and real.
I will say, working with someone creatively is new to me and not without challenges. We’ve had to ditch ideas, and rearrange how we work in order to make this happen. We’ve had to be honest with each other and move past differences more quickly because the business is a greater cause and driving force. When you work with someone else, you have to consider what they want. You have to consider their vision, their investment, their needs and values and how it will work for you both. It’s helpful to start this road with a similar vision and to be as honest as possible from day one. Without that, I could imagine a lot of meetings where time would pass and all that is said is ”I don’t know, what do you think?” and “Well, what do you think?”. In this case, what we think, for the most part, meets in the middle. We have a vision and our meetings revolve around making it come to life.

Carly sits in the chair cutting out tags and writing in the materials and care information, while I sit at my computer editing photos or designing our printed materials. Carly works on a line of pocket watch inspired jewelry, while I work on a line of cowl neck scarves. Carly stays in contact with our seamstress Pat, driving to and from Ferrum for picking up and dropping off materials. I set up our blog and print out fliers. Our partnership, like a marriage, is not perfect, but it works for us.

It’s wonderful sharing this excitement with someone else. To pat each other in the back and say “we made this happen”. - Lorrie